Even though there were not any commercial breaks during the match, the sponsors were featured in themed segments throughout the duration of the match. Even more so, the sponsoring companies' logos were mentioned on the mat and ropes.
Meta was one of the sponsors from the tech industry the boxing match had. The virtual reality VR headset developed by Meta’s Reality Labs has the ability to immerse the users into a virtual world. The Meta headset can run natively and be streamed from a gaming PC over USB-C or Wi-Fi.
On the night of the match, the brand partners were presented throughout the event on the backdrops, and the flight cards. Meta sponsorship highlights Meta’s capabilities in creating a more immersive expected for every spectator when it comes to a more engaging experience. Meta Quest has the ability to immerse the audience and the users into a virtual reality where they can explore with the help of VR, diverse environments such as gaming, fitness, sports, and offer an equal experience to all Meta Quest users.
Another sponsor of the boxing game which came from the world of tech was Micro Tech. The company emphasized its goal of elevating sports and inspiring an audience by leveraging the visibility a brand has.
Experian is another sponsorship for the match between Jake Paul and Mike Tyson. The sponsorship elevated the brand visibility. The sponsorship of the boxing match allowed the company to reinforce its message of helping and supporting individuals to manage and improve their credit while supporting personal growth.
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