those who actually manage to get things in motion are really low. In fact, only 1 out of 10 startups at a global level succeed in a 1-5 years time frame. And we ended up thinking about the reason all these entrepreneurs fail to find the right path for their businesses. The truth is, there are countless reasons for failing, and sometimes there is a mix of reasons.
As startup founders or business owners, we understand the importance of a pitch deck in securing funding or winning over potential clients. On the other hand, this is also one of the main reasons startups fail so early. If you think that putting countless hours into creating slides filled with facts and figures will get you to appeal as a potential success for investors, you might think again.
The most successful pitch decks are those that not only present information but also tell a story. By understanding the power of storytelling, we can engage our audience, create an emotional response, and make a pitch unforgettable. But how can you craft a pitch deck that tells a compelling story? Let’s find out…
Without this part, it would be hard to understand who you are talking to. It is useful to have a clear picture of who your audience is to deliver a compelling story. Think about the people that will hear or see your pitch deck, what their background and experience are, what drives them, their challenges, and what they expect from a pitch presentation. These are questions that you need an answer to before embarking on creating your pitch deck.
By getting to know your audience, you can customize your story to connect with them, making it even more engaging and effective
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But to create a compelling story, it is essential to start by creating the picture of the problem or actual state of things before your business comes to solve anything
One of the main components of a compelling story is identifying the challenge that your solution addresses. This will give your audience a clear understanding of what you are offering and why it matters. Your company is here to solve the consumer’s needs.
And to give you an example, think about it like this. A salesperson who sells life insurance might go rambling on and on about the benefits of buying from his client. However, it has been proven that people are resilient to such arguments as “If you take this your life will be better because of x and y”.
Instead, successful storytellers would first paint the picture in the minds of their potential customers. For example, asking the other person about his life, his kids, and his future plans. Then hit him with an idea - What would happen if he’d die tomorrow. The instant emotional response in that person can be surprising to say the least. In a matter of seconds, the dots connect and the person realizes that life insurance might really be useful for taking care of unforeseeable events. And what a coincidence - you sell exactly that.
By articulating the challenge and its relevance, you lay the foundation for your solution and show why it is necessary. This will help you establish credibility and communicate the value of your product or service. When incorporating the challenge into your pitch deck, use visuals and real-life examples to bring it to life and make a powerful impact on your audience.
Once you have defined the problem, it is time to present your solution
Introduce your offer. This is where you will show your audience how your product or service provides a solution and why it stands out. Remember to describe how your product is different from other competitors and why it should be chosen over other alternatives.
By outlining your offer in a clear and personal manner, you will be able to communicate its value and set it apart from other alternatives. It will help you establish credibility and position your product or service as the top solution to the challenge. When including your product values in your pitch deck, use a straightforward and memorable message to effectively convey its unique selling proposition.
Do not forget to build trust and credibility!
Showcase your team’s qualities. Share previous successes. Prove that you know how to solve the challenge in question.
This way, you can prove that your business idea is trustworthy and has a backbone in its people. This will help you establish confidence and credibility. Therefore, it will be more likely that your audience will want to be a part of your story.
Your pitch deck should be the ace up your sleeve. It has the potential to be a game-changer. Craft a story that resonates with your audience on an emotional level. Also, introduce personal experiences in the mix; people love that as it will make you more relatable. The message you are delivering should be straightforward and memorable. Don’t forget that!
Without this part, it would be hard to understand who you are talking to. It is useful to have a clear picture of who your audience is to deliver a compelling story. Think about the people that will hear or see your pitch deck, what their background and experience are, what drives them, their challenges, and what they expect from a pitch presentation. These are questions that you need an answer to before embarking on creating your pitch deck.
By getting to know your audience, you can customize your story to connect with them, making it even more engaging and effective
Subscribe to our newsletter
But to create a compelling story, it is essential to start by creating the picture of the problem or actual state of things before your business comes to solve anything
One of the main components of a compelling story is identifying the challenge that your solution addresses. This will give your audience a clear understanding of what you are offering and why it matters. Your company is here to solve the consumer’s needs.
And to give you an example, think about it like this. A salesperson who sells life insurance might go rambling on and on about the benefits of buying from his client. However, it has been proven that people are resilient to such arguments as “If you take this your life will be better because of x and y”.
Instead, successful storytellers would first paint the picture in the minds of their potential customers. For example, asking the other person about his life, his kids, and his future plans. Then hit him with an idea - What would happen if he’d die tomorrow. The instant emotional response in that person can be surprising to say the least. In a matter of seconds, the dots connect and the person realizes that life insurance might really be useful for taking care of unforeseeable events. And what a coincidence - you sell exactly that.
By articulating the challenge and its relevance, you lay the foundation for your solution and show why it is necessary. This will help you establish credibility and communicate the value of your product or service. When incorporating the challenge into your pitch deck, use visuals and real-life examples to bring it to life and make a powerful impact on your audience.
Once you have defined the problem, it is time to present your solution
Introduce your offer. This is where you will show your audience how your product or service provides a solution and why it stands out. Remember to describe how your product is different from other competitors and why it should be chosen over other alternatives.
By outlining your offer in a clear and personal manner, you will be able to communicate its value and set it apart from other alternatives. It will help you establish credibility and position your product or service as the top solution to the challenge. When including your product values in your pitch deck, use a straightforward and memorable message to effectively convey its unique selling proposition.
Do not forget to build trust and credibility!
Showcase your team’s qualities. Share previous successes. Prove that you know how to solve the challenge in question.
This way, you can prove that your business idea is trustworthy and has a backbone in its people. This will help you establish confidence and credibility. Therefore, it will be more likely that your audience will want to be a part of your story.
Your pitch deck should be the ace up your sleeve. It has the potential to be a game-changer. Craft a story that resonates with your audience on an emotional level. Also, introduce personal experiences in the mix; people love that as it will make you more relatable. The message you are delivering should be straightforward and memorable. Don’t forget that!
