It’s important to note that an essential practice that has made him rise to the top is consistency. The proverb ‘’Consistency is key to success’’ is not a joke. Just look at MrBeast’s net worth. In the past, he used to post often, usually some bad-quality videos in which he was playing different video games. Eventually, he started to experiment with other types of videos.
He had a lot of successful ideas of vlogs with different challenges, the most viral being one in which he counts to 100.000. I know, it seems a little childish, but it went viral on YouTube. Also, he became known for making videos about other YouTubers’ estimated net worth. Because he approached different ideas, he managed to attract many new followers every day, building a real community. It has also laid the foundation for potential new projects.
After he started to gain traction on YouTube, he invested money in good-quality equipment and video production, which helped him evolve and reach a bigger audience. We can’t deny that his crazy and brilliant ideas, which were wrapped in mind-blowing challenges, didn’t put him on a higher trajectory.
How much money does MrBeast have? Well, he has enough to deliver high-standard videos and jaw-dropping settings for his public, enough to fund humanitarian projects and make an actual change in the world, and enough to completely transform the entertainment industry (for the better).
Let’s analyze how he managed to build his businesses.
Personal Branding plays a big part in how people perceive you, and automatically your business. MrBeast polished his online persona, showing his authentic mission and genuine values.
When it comes to MrBeast Burger, his burger chain opened in 2020, and it’s not a typical restaurant. This is a virtual restaurant brand, so actual MrBeast Burger locations don’t exist.. The chain is in partnership with other restaurants from where u can order. The menu can be accessed from the MrBeast Burger app or via other food delivery apps, and it’s delivered straight to your door.
MrBeast’s personal branding can be seen as an innovative way to gain success because he managed to create a new concept, called virtual dining, based on his popular name and his history.
On the other hand, Feastables, his chocolate brand that was launched in 2022, screams personal branding. The original site has interactive, eye-catching visuals with a diversity of flavors. According to some of its fans, they are demanding some plant-based options too, but maybe they will be introduced in the near future. But what is incredible about this brand is that he always tried to keep his core values noticeable.
Through Festables, he is sharing awareness about the inhumane child labour in the cocoa industry, fighting to end this illegal practice. MrBeast’s chocolate follows ethical principles to maintain the brand’s integrity:
- paying farmers the right amount of money;
- the cocoa beans meet all the strict standards;
- monitoring child labor to ensure that kids go straight to school.
Learning to target your audience is crucial for your brand’s development. MrBeast nailed that by coming up with exciting content that hooks people in. For his businesses, he continued to address and appeal to the younger audience.
For example, you don’t have to go to a physical restaurant to buy and eat your food; the food comes directly to you. No waste of time and energy as young followers love that! Plus, the menu has personalized names of Beast’s teammates for the burgers, which is a fun concept for the little fans.
Feastables targets people who are interested in buying products that are ethically sourced and do not contribute to any type of harmful labor. MrBeast emphasized the philanthropic side of his brand to let the public know how important its values are. Besides that, the packaging is pretty popular too among followers.
Oh, what a great tool social media is for business promotion. Besides having your loyal viewers who will likely be curious enough to see what you sell, promoting on various platforms increases your chances of reaching other groups of people who haven’t engaged with your content.
When MrBeast Burger opened, MrBeast and his crew organized a pop-up event where thousands of people attended through the drive-in. Why so many? Well, besides being a new MrBeast restaurant, customers received money if they bought something. They knew exactly how to promote the launch of the restaurant, and everything was posted on YouTube.
Approximately every time we watch a MrBeast YouTube video, we can see a subtle (or not so subtle) promotion of his chocolate. It’s a thought-out process because the way he integrates it goes pretty well with the video.
He made a video in which he created a Willy Wonka-inspired chocolate factory, but it was an inauguration of MrBeast chocolate. He combined this with another type of challenge video, in which some of the people who bought Festables were invited to the factory to win it. Yes, you heard me right, to win the chocolate factory,
We’re returning to the question ‘’How did MrBeast get rich?’’. He became wealthy because he put effort into constantly adapting, improving, and connecting with his audience through his ideas, values, and missions. Everything he planned, including his businesses, was brought to life with a lot of hard work, strategic steps, and delivering what people crave: dynamism, human connection, and enjoyment.
Whether through MrBeast Burger or MrBeast chocolate, his signature is creating unique experiences for his audience with his products.
