Xiaohongshu or RedNote was initially launched in 2013 and is currently a perfect alternative for all TikTok creators looking to continue content-making while keeping their community of followers. The app's layout is very similar to the Pinterest app and was initially considered to be the Chinese alternative to the Instagram social platform. Available on both iOS and Android, the app features a combination of photos, short videos, and text posts, which are accessible through “follow, “explore”, or “nearby” feeds.
Right now, RedNote has about 300 million active users with a percentage of 79% of women users, and managed to attract the investor's interest. So far, the RedNote social media app has secured about $917 million in venture funding from important sponsors such as Alibaba, Tencent, ZhenFund, and others. In 2024 after a secondary share sale, the company was valued at $17 billion.
Also, the Xiaohongshu social platform is expected to increase last year’s profit, an increase that could attract significant growth opportunities for the company and the app creators.
It’s true that right now the U.S. social media situation is unpredictable, and almost all creators are looking to save their creations and continue their activities on another platform. It’s yet surprising that most of them are choosing to switch to another Chinese platform instead of TikTok’s rival in the U.S. territory, Meta.
Stay tuned to find out first about the TikTok ban in the U.S. territory and to see which social media alternatives users are choosing in order to continue all their activities as content creators or casual users.
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