It’s important to understand that Lens Live will not be a replacement for the existing visual searching tool from Amazon. Amazon Lens will continue to allow users to upload an image, take a picture, or scan a barcode to discover different products. Instead, the Lens Live will let them scan a random object or product that they’ve seen in real life, and the AI assistant Rufus will offer them the Amazon alternative to that product.
Imagine this: You’ve seen a beautiful vase that would go perfectly in your new home design, but you don’t know if you can find a matching alternative on Amazon. Here is the useful part: you will scan the object with Lens Live, and soon, at the bottom of the screen, you will see a carousel with different products that can be the perfect alternative to your item.
This new Amazon feature is part of a bigger group of features that use artificial intelligence technology to help users have a better shopping experience with Amazon. Up until now, this giant has also launched different features, such as AI-powered shopping guides, an AI-assistant Rufus, and an AI tool to find clothes that fit, among many more features, even for Amazon merchants.
It seems that Amazon is really focused on integrating the AI technology into as many features and tools as possible. This way, users will continue to use their services for shopping, maintaining their loyalty to the brand.
Another interesting way to use the Lens Live Amazon feature is to compare the items you see in different retail stores and see if Amazon has a better deal for them. This way, you will no longer be upset over the fact that you purchased an item for a higher price than on Amazon.
You simply open it and point the camera toward the desired item. Then you only need to tap on it, and the feature will be triggered automatically. If you found an item that you like, you can, directly in the Lens Live interface, to add that item in your wishlist and also in your cart.
For those cases when you need more information about a product, the AI-assistant Rufus comes in handy, because it is especially developed for generating product summaries. So, you don’t need to read about your desired item on a lot of websites, because Rufus can give you the important details that will help you in deciding if it’s for you or not.
Keep in mind that first, Lens Live will be available in the U.S., but only for some iOS users. Amazon promises that this feature will be available soon for all U.S. users in the upcoming weeks.
