In an interview for TechCrunch, Billy Parks, Slow Ventures partner and lead investor on the deal, said the role of creators has greatly changed in the past decade or so, going from creators who are mainly focused on media and brand dollars to those who are now focused on creating real “off-platform” businesses.
Parks said that “The pandemic accelerated direct-to-consumer growth for many. But the real signal is in the ones who’ve maintained and grown past that boom, which shows they can build something lasting and sustainable,”.
He also added that a good creator and founder has one thing in common: they think like an entrepreneur, “not chasing fame but building real businesses that they own and control.”
So, this is where Katz-Moses came in. In his videos, he teaches woodworking, and ever since he started, he has had a team helping with business development, operations, and let’s not forget about creating YouTube content.
Katz-Moses started woodworking after a terrible incident in his life in 2010. That being the moment he left behind anything unfulfilling and focused on what made him happy. 15 years later, he was one of the 700 applicants to Slow’s Creator Fund, reporting that he was very happy when he found out that Parks reached out to learn more about this business.
Katz-Moses reported for TechCrunch that “Billy Parks from Slow reached out to me in March to let me know he’d like to meet.”
And, as a response, Parks explained the process of choosing Katz-Moses: “When we visited him in his 30,000-square-foot shop in Santa Barbara, we were blown away by his serious and long-term commitment to the brand and building a scaled business.”
Parks also said that Slow wants to partner with creators early in their project journeys so it can guide them and offer support along the way. Parks also added that they want to work with creators who operate in clearly defined spaces, rather than broad entertainment. “That combination makes for businesses with strong foundations and durable growth,” Parks continued.”
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