Known for her unconventional takes and her expertise in scaling business, Scarlat is here to challenge and demolish everything we know about growth hacking. The podcast episode, promises to be a must-listen for anyone interested in growing your business and taking your startup to the next level.
"Forget Everything You Think You Know About Startup Growth!” comes with a new perspective on growth, dismantling common misconceptions regarding the so-called “growth hacking” mechanism. Irina Scarlat discusses the journey she had in some of the world’s fastest-growing companies, letting us know the latest strategies and approaches.
Even more so, in the podcast, she highlights the quick-fix growth approaches that are commonly talked about in the startup and environment approach, compared to the deeper approach. In the episode, she also mentions the industry’s obsession with easier business growth. Scarlat mentions that those hacks miss the true meaning of your business and can sometimes lack the mark. Growth isn’t really a formula, it is rather a process that needs to be tackled step by step.
Her experience at Uber and Revolut taught her different approaches to different markets and acquisition strategies. Also analyzing customer behavior, her stories surface the true meaning of flexibility and resilience that are needed in order to scale your business.
So, if you are ready to learn how to scale your business properly, get your healthy dose of myth-busting from Make It Oradea's latest podcast episode. Expect to have your thoughts provoked and get ready to rethink your strategy and see what really works in the startup and business world.
You can listen to the podcast on:
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