El Bot by Netflix
In a bold move, Netflix developed an AI campaign to promote one of its most popular shows.
El Bot was designed to mimic the personalities of the cast from Stranger Things and allowed fans to feel as if they were speaking to their favorite characters. People from over 24 countries could access Netflix’s AI chatbot on Facebook Messenger.
This creative approach is a perfect example of how AI technology should be used by brands as a tool to connect with their audience on a deeper level.
Coca-Cola’s AI-designed bottle
Coca-Cola knows for sure how to generate business growth! It surprised its customers with a daring move when it came to bottle design. During its “Share a Coke” campaign, they used AI-generated art to personalize and make each bottle special.
This AI campaign created a memorable experience in users’ minds from a simple purchase. People were eager to share their one-of-a-kind bottles on social media, boosting brand visibility.
Spotify’s “Wrapped” campaign
How creative can brands become when they want to get closer to their audience?
Spotify analyses users’ listening habits during the whole year, and wraps it up at the end in a personalized story series. It has become a widespread cultural trend for people to share their Spotify “Wrapped” results on social media.
“Wrapped” functions are based on AI-curated data and have brought personalization to the next level. It makes people reflect on their interaction with the app and strengthens the emotional connection with their favorite music provider.
Sephora virtual artist app
Trying on makeup is fun and exploratory! Why not make it possible on screens?
This is what Sephora might have thought when coming to the idea of trying make-up directly on their app. Users could find what lipstick shade best complements their skin tone from the comfort of their home.
Successfully integrating gamification and artificial intelligence usage in their app, Sephora helps users make informed purchase decisions. It uses facial recognition and augmented reality to generate business growth and brand trust.
BMW’s Campaign with Digital Art
Continuing their tradition of showcasing art on car models, BMW launched a new campaign for their 8 Series Gran Coupé. It presented AI-generated art projected on the automobiles.
Through artificial intelligence usage, BMW succeeded in presenting its product in a creative way, making people talk. This is a good example of how luxury brands aim to connect with their audience, to convince them to choose their product instead of a cheaper one with the same functionality.
Heinz’s Ketchup bottle
When hearing the word Heinz, people usually think of the product they are most known for: their ketchup bottle. Heinz knew this, but with the intention of understanding how their consumers perceive them, they created a campaign based on generative AI. They launched a partnership with DALL-E tool to engage their public.
Users were able to prompt the tool to generate a Heinz Ketchup bottle in a unique way that they perceived it. A huge collection of fun and colorful Heinz bottle drawings resulted. The experience felt like an experiment for the consumers. What is more fun than playing with technology.
The campaign became viral globally, attracting over 800 million views and being spotlighted by leading global media outlets.
Nike and Serena Williams
To celebrate its 50th anniversary, Nike used the power of AI and machine learning to honor one of its most iconic athletes: Serena Williams. The brand created a virtual match between her in 1999 and 2017, to show how her style and performance evolved over time.
Using archived footage and predictive analytics, Nike’s algorithms recreated her playing technique, decision-making, and signature moves. The result? - a stunning digital experience, watched by nearly 1.7 million people on YouTube - a perfect example of how AI can turn storytelling into a powerful brand moment.
To wrap it up, these AI campaigns prove the importance of artificial intelligence usage as a business growth strategy. They show how keeping up with the technology revolutionizes how brands promote their products.
Even more important, AI campaigns can create magic connections between brands and their consumers. They go beyond a simple promotion attempt, creating innovation.
Let’s be honest - we all love a creative marketing message!
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