This collaboration with Greg Williams is also Leica’s first time creating with a professional on looks which are designed to mimic theri personal aesthetic. In Williams’s case, the style adapted is similar to the ones seen on Kodak Tri-X film, converting color photos to black and white, having the white point shifted a touch to make the whites slightly off-white and yielding a more vintage warm-tone feel.
When it comes to pricing, the Leica Lux update version 1.7 on the iOS App Store will offer the Greg Williams look for Lux Pro account subscribers, paying $6.99 per month or $69.99 annually, or included for anyone who buys Leica’s phone grip that now costs $625 post-tariffs.
However, the Lux app is dedicated to iPhone cameras, allowing free and paid users to take photos only with their smartphone cameras, giving the photos a Leica color feel. Even more so, the Leica-tuned photo filters like Classic, Chrome, and one based on the vintage Leica 1 Model A camera, the app also offers some signature looks taken from specific Leica lenses.
The lens from the app is portrait mode processing recipes modeled after the lens, like the 50mm f/1.2 Noctilux or a 35mm f/1.4 Summilux. Leica is also releasing an update to their Fotos app that gives owners of the Q3, Q3 43, SL3, and SL3-S to download the Greg Williams look directly into their cameras.
Yet, if you don’t have some of the newer models, the Fotos app can apply the filter to JPG files shot with any Leica with Wi-Fi that can upload images to the app. You should also know that there is no paywall for the artist.
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