Google has already committed $75 million to Warby Parker’s product development and commercialization costs, the company said in a press release. Google also says it will invest an additional $75 million and take an equity stake in Warby Parker if the company meets the already discussed milestones.
Yet, this is not the only partnership that was announced at Google I/O 2025. Google also mentioned several partnerships with companies that develop smart glasses with Gemini AI and that have AR capabilities, including Samsung and Gentle Monster.
Google seems to be taking out a part of Meta’s smart glasses strategy. Meta has found success after theri partnership and investing in the Ray-Ban maker Essilor Luxottica for the development of smart glasses.
Part of the reason behind Ray-Ban's success is that the smart glasses do have an attractive and familiar design, as well as being sold in Ray-Ban Stores. It also seems likely that Google can have a similar relationship with Warby Parker, taking advantage of the eyewear companies with which they are partnering, as well as their popularity, and maybe expose them in stores as well.
In the press release, Warby Parker and Google said that they intend to launch a series of products over time. Their first time releasing the eyewear launch will happen after 2025, coming along with multimodal AI prescription and non-stop prescription glasses.
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