It's the generation that didn’t know a world without technology and that sow the whole growth and expansion of technology. Back from the early days of flip phones and computers that occupied the whole desk, to the appearance of the iPad, Blackberry, iPhone, tablets, and laptops. Gen Z is the generation that wants to make a change and the last generation to enter the workforce changing all the norms and corporate ways of answering an email. Even more so, because Gen Z lived the the expansion of technology, they also developed a tech-savvy nature that is now changing the digital norms.
But, this is not all, Gen Z adds important layers to the way we see and perceive everything, including the social good, mental health, social justice, and the digital trends field. According to a study done by Snapchat, their values are earning money, having fun, or caring for their well-being. So, let’s get more in-depth and discover three of the main digital trends influenced by Generation Z.
The mobile-first design changed the way UI UX designers think about a design. We are always with our phones in our hands, so why open another device? 75% of Generation Z users prefer a mobile-first design as it is the easiest option available. It can be about shopping, scrolling through social media, or networking, a mobile-first design is what we should consider.
We have seen it everywhere on digital platforms and it doesn't seem like it would go anywhere. Social shopping is an easy way of buying products as they are advertised on social media. Think about it – when entering a digital platform you can look for endless products just by scrolling through your favorite digital platforms. Gen Z are the main shoppers for this trend and influencers help them decide.
AI and ML (machine learning) are two topics that can’t be missed from the Gen Z trends topic. Artificial intelligence (AI) and machine learning (ML) are here to make our lives easier and we seem to get used to it. generative AI is here to help us generate content, with the help of artificial intelligence and machine learning (ML), based on our preferences and inputs. So, with the new technology used by generative AI we now how endless possibilities when it comes to creating original content. And, when it comes to the digital industry we can use AI-generated content to create an immersive experience for our potential viewers. Incorporating user-generated content can encourage your users to try it for themselves and see what it is all about.
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