“We have a great, great team and we’re putting all of our energy behind it,” he also said.
AI investments are also increasing as driving CapEx spending is growing, which was up year-to-date, the company said. Yet, Apple pointed out that it still employed a hybrid model where it also relies on third parties in order to make capital investments, which is why the figure won’t grow exponentially.
Moreover, the company shared in an interview with CNBC that it’s open to M&A to accelerate its roadmap. The company also told the outlet publication that they have already acquired seven companies this year. None was that big in terms of dollar amount, Cook said.
On the call, Cook also mentioned that they are now making acquisitions so fast, as one every few weeks.
Apple has, over time, also been criticized for having been caught off guard by the AI era. It also announced a number of AI features that it has, so far, failed to ship. The company was also accused of showing off an improved AI version of Siri, which was not even ready to launch.
Yet, Apple has defended itself by saying that it doesn’t need to rush, as launching the wrong features or the wrong products just to do so would mean a huge mistake. Apple, so far, says that it has launched more than 20 Apple Intelligence features, including visual intelligence, cleanup, and writing tools.
It’s difficult to see a world where iPhone’s not living in it,” Cook said. “That doesn’t mean that we are not thinking about other things, as well, but I think that the [AI] devices are likely to be complementary devices, not substitutions.”.
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