Meet Our Guest
Gustavo Smidt is a seasoned product expert and Cloutfit.ai founder, driving innovation in AI, fashion tech, and UX with global experience from Google and OLX.
In a world where trends move at lightning speed and technology evolves by the hour, building in the fashion-tech space is not for the faint of heart. But Gustavo Smidt, Co-Founder and CEO of Cloutfit.ai, is thriving at the intersection of artificial intelligence and cultural influence, where what people wear meets how they shop.
Smidt, whose career spans global product leadership roles from OLX to Dubizzle, is no stranger to innovation. Now, with Cloutfit.ai, he’s turning influencer content into an instant sales engine—redefining how creators, brands, and consumers connect.
What is Cloutfit.ai, exactly?
“Cloutfit.ai matches what people see in influencers’ posts with actual products from our partner stores,” explains Smidt. “We create a page where all of an influencer’s outfits become instantly shoppable.”
The platform is designed for mid-tier influencers looking for effortless monetization and e-commerce partners hoping to boost conversions through authentic content. And with plug-and-play simplicity, Cloutfit.ai removes the technical headaches that usually come with affiliate marketing or digital styling apps.
“Our AI handles the matching. No product uploads, no deep integration needed. We turn content into commerce—almost instantly.”
One of the most unique qualities in fashion tech was the ability to balance cold algorithms with hot trends. “Fashion is emotional and trend-driven,” he says. “AI gives us scale and precision, but it doesn’t replace human taste. The magic is in blending both.”
The hybrid approach combines the power of artificial intelligence and the creator's intuition, which allows Cloutfit to stand out in a saturated market.
From Scaling Products to Building Teams
His experience goes beyond cross-functional teams across industries and has shaped his philosophy on scale. He says that “You need clear ownership, trust, and autonomy - with accountability. Product, design, and engineering must operate as equals, guided by data and a shared vision.”. Putting his focus on real-world problems and fast iteration as he served well across multiple roles, going from launching apps to creating revenue growth through monetization at OLX and Dubizzle.
More so, he is cautious against classic pitfalls, over-engineering, ignoring feedback, or even scaling without having a go-to-market plan. His beliefs? Solve, ship, learn, and repeat.
The Future is Contextual and Personal
Looking next, Smidt sees contextual commerce, performance-based partnerships, and AI-driven pricing rebuilding the next era of digital products. Yet, his focus is not just on commerce. “I’m excited about AI becoming a creative collaborator—helping us imagine and design in ways we couldn’t before.”
He also puts his focus on sectors such as health tech and sustainability as ripe for disruption: “Platforms that merge real-world impact with digital innovation - that’s where I see huge potential.”.
From a Creator to Creators
As an advisor to startups such as MealPlanet, Smidt focused on clear communication, realistic milestones, and early process building. Saying that “Scaling is messy. You need structure - lightweight at first - so growth doesn’t become chaos.”. He also talks about measuring product success; he looks beyond the meaning of KPIs.
He also adds that “Engagement depth, retention, emotional connection—are users building habits around your product? Are they recommending it? That’s real success.”
In a space of the digital world overloaded by noise and choice, Gustavo Smidt is creating tools that have the potential to bring clarity and combine automation with authenticity. With Cloutfit.ai, Smidt is not just helping people shop better, but also helping creators earn more and connect meaningfully.
