To further support the agreement, the Hearst content that will be included in OpenAI products will contain proper citations and will connect users to the Hearst sources. It’s important to mention that the non-magazine and newspaper businesses from Hearst will not be part of the partnership.
This AI deal between the Hearst media conglomerate and OpenAI represents the latest one in a trend where more and more companies are planning to engage in partnerships with artificial intelligence startups.
Recently, Sam Altman, the CEO of OpenAI announced a similar alliance back in August with Condé Nast, the owner of media brands like Vogue, The New Yorker, GQ, and Wired.
Back in June, Perplexity AI was the first company that revealed a new revenue-sharing model meant for publishers, after months of accusations about the alleged plagiarism. In this model, many media outlets and content platforms such as Time, Fortune, Entrepreneur, The Texas Tribune, and others were the first companies that join the “Publisher Program” from Perplexity AI.
Also in June, OpenAI announced a multi-year content AI deal between their product and Time Magazine, in which OpenAI will have full access to the current and archived articles of the magazine’s history. These articles will be used to improve the responses that ChatGPT is providing to its users while enhancing the new technology with this valuable information.
Anyway, this growing trend is also raising concerns about intellectual property rights. It’s worth mentioning that various media organizations such as The New York Times, the Chicago Tribune, and the New York Daily News have filed in the past lawsuits against OpenAI claiming copyright abuses. Also, The New York Times has requested damages of billions of dollars because ChatGPT has used their journalistic content unauthorized.
This partnership between OpenAI and Hearst is indeed highlighting the changes in the dynamic of artificial intelligence compared with traditional media as both are working with challenges of content integration and protection of intellectual property.
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