Bill O'Neill

The Rise of Oracle

Oracle has everything under the Sun. It sells database software, and cloud systems and is looking to diversify and innovate the tech industry.

May 21, 2024 9:03 PM

3 MIN TO READ

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Photo by Dragos Asaftei | Shutterstock

Oracle – The Software Titan

With a history of 46 years, Oracle was founded in 1977 and had the futuristic vision of creating a way for businesses to store and access data efficiently. Despite being a small startup in the beginning, Oracle had big dreams. They wanted to revolutionize the tech field, so their initial goal didn’t change – they sought technological innovation.

Reliability, safety, efficiency, and nonetheless innovation. This is what Oracle promises.

Oracle Database, launched in 1979 was set to forever change the way in which businesses manage and store their data. This product was meant to help organizations access rapidly and manage efficiently large amounts of data. It was not long before Oracle Database became renowned for its performance, making it many company’s top choice when it comes to database management.

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This system revolutionized the game by simplifying processes that otherwise would have taken both time and money, but also prevented disasters such as losing data.

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Oracle Database was high-performance. This means complex workloads were not a problem, they could be processed in real time. Not only was the processing of data more optimized, but the analytics could be done faster.

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Oracle Database was scalable. Because of this, organizations didn’t have to worry about gathering too much data. It could be expanded to meet the needs of the business by simply attaching servers or hardware resources.

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Oracle Database was safe. It was one of the most secure data management systems out there. A great number of security features, such as encryption and prevention of unauthorized access, were offered, so companies wouldn’t have to deal with the issue of their data being compromised.

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What propelled Oracle high up in the industry was definitely thanks to Oracle Database which continues to this day, after over 30 years, to be businesses’ top pick in terms of data management and administration. Organizations from all industries still use what Oracle has to offer despite being rivaled by other companies.

However, as time went by, Oracle gathered some strong rivals that managed to quickly catch up and make advancements in the tech industry. Because of this, Oracle was said to be a “has-been” in technology. Even more so, over a period of 10 years, Oracle’s stock was rather under the stocks of rival companies such as Google and Microsoft.

“Our industry is so bizarre. You know, they just change a term, and they think they’ve invented technology.” – Larry Ellison, co-founder of Oracle Corporation

These types of rumors didn’t discourage Oracle, which remained in an ongoing search for technological innovation. Instead of bringing insignificant additions to an already existing technology, Oracle wants to set itself apart by providing the market with meaningful developments. Ellison even stated that he thought that Oracle was copying its rivals so they went for a different approach.

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Currently, Oracle is expanding toward generative AI after keeping quiet about its strategy. Oracle plans to offer a platform that can automate business-to-business processes. As with the other services Oracle has to offer, this platform aims for the highest of qualities, ensuring both security and performance.

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Oracle continues to be one of the biggest players in the industry which has both the respect and loyalty of its customers. Oracle Corporation is not just a software company, it’s a legacy that even after more than three decades seeks innovation and is optimistic about its future in technology.