“Any prudent brand considering any Tesla partnership has to take Musk’s massively amplified, highly politicized, capricious and arbitrary behavior, which sometimes veers into hate speech, into account,”, Alcon Entertainment explains.
“Alcon did not want BR2049 to be affiliated with Musk, Tesla, or any Musk company, for all of these reasons.”, the company stated in the copyright lawsuit.
After the explicit refusal, Tesla still decided that it was right to use different shots from the BR 2049 to generate a slightly different AI image to be displayed during the We, Robot event. Although, Elon Musk mentioned the BR franchise by name when he described the sci-fi predictions for the near future and the predictions for autonomous vehicles.
Along with the copyright lawsuit, Alcon Entertainment claims that they were never aware of the agreement between Warner Bros and Tesla that was made before the Robotaxi autonomous vehicle event. Also, the production company believes that the agreement not only granted Tesla company access to Warner Bros equipment but also included a promotional aspect that allowed Elon Musk to connect the autonomous vehicle Robocab with other films from their catalog.
In the copyright lawsuit, the production company doesn’t exactly indicate how much money they are claiming in damages, but they affirm that Musk, his company, and Warner Bros created that similar imagery knowing that Alcon refused to do so.
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